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This weekend, the star podcaster Brené Brown, who signed an exclusive deal with Spotify in 2020, said that she would not release any more episodes “until further notice.” Last week, Neil Young and Joni Mitchell pulled their music from the platform. To some, that puts an extra onus on Spotify to act like a media company and take responsibility for content. Rogan’s podcast, and the company has noted that his show has increased its ad revenue. But commentators like Peter Kafka of Recode note a key difference between Spotify and those companies: Spotify directly paid a reported $100 million for the exclusive rights to Mr. The streaming service says it isn’t responsible for content posted on its platform, much as social networks like Facebook have argued for years. Rogan pledged to “ balance things out.”Īt root for Spotify, the DealBook newsletter notes, is a question that confronts many tech giants in the streaming and social media age: Is it a platform or a media company? Over the weekend, Spotify’s chief executive, Daniel Ek, said that the service would add a “ content advisory” to some podcasts and Mr. "How do we augment the internal expertise that we already have at Spotify, to tap into these folks whose life's work has been studying this, and they're on the ground in markets all around the world, just like our users, just like our creators," said Hoyle.Spotify has faced increasing pressure as prominent artists have pulled their songs from the streaming platform to protest its hosting of Joe Rogan’s popular podcast, which has been criticized for spreading misinformation about the coronavirus. Sarah Hoyle, Spotify's head of trust and safety, said the advisory council was not formed in reaction to "any particular creator or situation," but rather a recognition of the challenges of operating a global service at a time when threats are constantly evolving. Unlike Facebook's oversight board, which decides what cases it reviews, Spotify will submit issues for its council to consider and provide feedback. The council is purely advisory in nature, and Spotify can accept or reject its advice. … Instead, we're meeting with them on a pretty regular basis, so that we can be much more proactive about how we're thinking about these issues across the company."

"And to ensure that it's not talking to them when we're in the middle of a situation.

"The idea is to bring in these world-renowned experts, many of whom have been in this space for a number of years, to realize a relationship with them," said Dustee Jenkins, Spotify's global head of public affairs. The group of 18 experts, which include representatives from Washington, D.C., civil rights group the Center for Democracy & Technology, the University of Gothenburg in Germany and the Institute for Technology and Society in Brazil, will advise Spotify as it develops products and policies and thinks about emerging issues.